About

Observability shouldn't cost as much as the software it's watching.

The monitoring vendors sell a simple lie: that their pricing reflects engineering cost. It doesn't — it reflects sales commissions, SOC 2 theater, and the cost of running a big-bet go-to-market. 24Observe is what that category looks like when you strip the GTM out.

THE THESIS

Monitoring is a commodity.

Pinging a URL on an interval is not a moat. Checking a TCP port is not a moat. Validating a TLS cert is not a moat. The feature set in this category has been solved for a decade. What's not commodified is the billing. That's what we're correcting.

THE LICENSE

MIT. Full stop.

No "business source" license, no "available source" asterisk, no "free for <n seats" carve-out. Every line of code in the repo is MIT licensed and will stay that way. Fork it, run it, embed it. We'll charge for the hosted convenience, not the bits.

THE ARCHITECTURE

Boring on purpose.

Postgres. ClickHouse. Redis. Fastify. BullMQ. Prometheus. Loki. Grafana. Caddy. Nothing you haven't seen before. Nothing bespoke. Nothing "AI-native". The reason it's cheap is that it's standard.

THE PROMISE

If we pivot, you keep running.

Our incentive alignment: if the hosted business fails, the self-host works forever. That's MIT license + daily Postgres backups + a deploy path that fits on a VPS. You are never the hostage in this relationship.

What we don't do (yet)

Honest inventory.

If you need these today, we're not the fit yet. We'll say so on a sales call too — don't buy something that'll disappoint your team.

APM / traces

Not yet. Datadog is the incumbent here; we haven't moved into the tracing plane.

RUM

Not yet. If real-user monitoring is your primary use case, look elsewhere.

Log aggregation (product-level)

Loki ships with self-host; hosted plans don't yet ingest your app logs.

SOC 2 / ISO 27001

In progress, not certified. Self-host is the compliance answer until then.

Multi-region synthetic checks